Veilguard's marketing gives Mass Effect 4 plenty to chew on

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Dragon Age: The Veilguard and Mass Effect 4 are likely to become two of the most important RPGs of modern times, whether they're good, bad, or somewhere in between. This is not only due to Dragon Age and Mass effect are among the best RPG franchises of all time, but also because of what they represent for BioWare as a company. The world will be watching these games to see if the once-revered studio has truly gotten its “magic back.”




About early impressions and gameplay footage of Dragon Age: The Veilguard But it seems BioWare may well have regained this magic touch after stumbling with releases like Anthem and Mass Effect: Andromeda. Informative, sober infodumps with real gameplay footage and cutscenes in the engine have opened a portal between Veilguard and potential buyers, as the game's apparent strengths and weaknesses are on full display. This is in contrast to some other AAA games, whose marketing can tend to feel very curated and cinematic, to the point of obscuring the actual gameplay that players will ultimately engage in. But a transparent approach to marketing is generally a good omen for a game that shows it has nothing to hide, and hopefully BioWare continues this trend for future releases.


Mass Effect 3 Commander Shepard Male looking into the camera

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Transparency will be key to Mass Effect 4

There are many reasons why people don't like Mass Effect: Andromedanot least as its fundamental deviations from its predecessors and rough conditions at launch. It's quite unfortunate because, though Andromeda is not all bad, it left a bad taste in the mouth of the audience as the last one Mass effect drop. If only BioWare had dropped the ball with Anthemit would be easy to argue that it just wasn't the right developer for a co-op looter shooter. But Mass effect is its flagship franchise, manufacturing AndromedaThe quality of the company indicates the total decline of the company in the eyes of many.


In other words, BioWare has a lot to prove Mass Effect 4. The Mass effect the series suffers from an identity crisis that is not shared by Dragon Agewhich players last experienced through the well-received Dragon Age: Inquisition. Plus the story of Dragon Age is easier to continue than Mass effect's, which finally ends after Mass Effect 3. This isn't a death sentence by any means—franchises backed into such corners have made big comebacks in the past—but audiences will definitely be wary of Mass Effect 4even as BioWare begins rolling out more extensive trailers.

What BioWare needs to show with Mass Effect 4

Dragon Age: The Veilguards previews have been revealing, providing invaluable insight into not only the game's story, but also its mechanics and world system. Combat, dialogue trees, and level design have all been featured in these previews, helping audiences form a solid yet tentative image of what the final product will look like. Mass Effect 4 need to do the same.


Showing the story will definitely be important, but potential buyers also need to get a clear and comprehensive picture of what the game will look like; films should form only a minority of Mass Effect 4s promotional materials, especially if they are not representative of what will actually be in the game. Long, mostly unpolished looks Mass Effect 4s gameplay, similar to what BioWare has done so far for Veilguardappears to be the best call, serving as both a sign of confidence and a gesture of goodwill for consumers who need a clear picture of Mass Effects next chapter. It's been over a decade since gamers saw BioWare's grand vision of the Milky Way, so such clarity is crucial.

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