Jujutsu Kaisen collaborates with Sanrio with adorable results

Important takeaways

• Unlikely Jujutsu Kaisen x Sanrio collaboration launched with exclusive artwork and merchandise.
• Characters from both brands are paired with matching outfits and accessories for sale online and in Japanese stores.
• Collection offers merchandise available through the Toho Animation Store and Animate shop, increasing accessibility.

Japan is no stranger to strange collaborations, whether it's unique anime concepts or partnerships with unexpected brands. That's exactly what's happening right now, as a new collaboration has been unveiled between two big names that couldn't be more different. The first is the dark, supernatural anime Jujutsu Kaisen. The other is none other than the famous brand behind characters such as Hello Kitty, Gudetama and Cinnamoroll, Sanrio.

This special new collection went on sale on Halloween, featuring each of the leading characters from Jujutsu Kaisen paired with a specific Sanrio character or two. The collaboration includes exclusive new artwork of the partnership characters and, of course, plenty of limited merchandise to purchase. No specific special events have been announced at this time, and the items are on sale both online and in stores in Japan now.

Jujutsu Kaisen x Sanrio collaboration

How an unexpected partnership works

When you think of the dark, violent animeJujutsu Kaisenthe last thing you'll probably imagine is Hello Kitty and her adorable friends. But somehow, the collaboration between this supernatural anime and the company behind some of the cutest characters in the world works. The artwork created for the collaboration uses a muted color scheme to balance out the dark tones Jujutsu Kaisen with Sanrio's usual bright colors. The character designs are also all done in a cute, chibi style rather than the anime's usual character designs, which also helps the collaboration make sense.

In it Jujutsu Kaisen and Sanrio Special Collection, each of the main characters from the anime has been paired with one (or more) of Sanrio's famous characters. A total of 10 Jujutsu Kaisen characters were used, along with 12 Sanrio characters. The pairs are:

• Yuta Itadori with Pochacco
• Sakuna with Hello Kitty
• Satoru Gojo and Cinnamoroll
• Megumi Fushiguro with Bad Badtz-Mar
• Mahito with the little twin stars, Kiki and Lala
• Suguru Geto with Lloromannic, Berry and Cherry
• Nobara Kugisaki with My Melody
• Aoi Todo with Bonbonribbon
• Kento Nanami with Pompompurin
• Choso with Minna no Tabo

No explanation has been given as to why each of the character pairings were made, leaving fans to speculate as to exactly how the choices were made. Some have matching hairstyles, like Fushiguro and Bad Badtz-Mar, or similar hair colors, like Mahito and Kiki. Others are more concerned with your interpretation of why they were paired.

Where to get hold of Jujutsu Kaisen x Sanrio merchandise

More available than usual

In all patterns for Jujutsu Kaisen and the Sanrio Collection, the Sanrio characters wear the same outfits as their anime counterparts. Many of the anime characters also wear an accessory that is the same as the Sanrio character. The design can be found on a variety of merchandise, including towels, pens with charm strips, clear files and stickers.

Although this type of collection is usually only available at a themed cafe or pop-up event, Jujutsu Kaisen x Sanrio collection is much more accessible. Everything in the collection can be purchased online through the Toho Animation Store here, as well as at the physical Animate store, located across Japan. The collection's availability will continue to expand in the future, making it easy for fans to get their hands on these limited items.

Look Jujutsu Kaisen now on Disney+.

Source: SoraNews24