The popularity and success of Sucker Punch Ghost of Yotei leading to a tourism boom in reality. As players have tried to visit the real version of the venue in Ghost of Yoteithe surrounding towns try to capitalize on the newfound popularity.
Ghost of Yotei launched in 2025, bringing players back to 17th century Japan as playable character Atsu seeks revenge. The game has seen tremendous success, going as far as hitting Ghost of Tsushimaselling 3.3 million units in just 32 days on the market.
Ghost of Yotei Wolf Petting is actually a lot weirder than you realize
The Ghost of Yotei star reveals that the process of animating the game's wolf patting scene was significantly weirder than many players might assume.
Ghost of Yotei leads to tourism business
Now, seven towns near Mount Yotei are taking steps to help tourist fans enter their area by signing a partnership with an IP co-op firm. By doing so, cities will be able to sell goods based on Ghost of Yotei. Instead of mass-produced goods that can be purchased online, however, these items will have a local twist, with items created by a craft shop that makes goods from timber from trees grown in Hokkaido, where Ghost of Yotei is set. Niseko, one of the nearby cities, might also open tours for those who liked the game so they can visit some of its locations in real life.
Guess the games from the emojis.
Start
Guess the games from the emojis.
Light (120s) Medium (90s) Hard (60s)
Hokkaido and Mount Yotei are popular tourist attractions to begin with, but the attention that Ghost of Yotei has brought to the area drives it further. The trend isn't the first time this has happened to a Sucker Punch game, as the move to capitalize on tourism follows in the footsteps of what happened to Ghost of Tsushimas release. The popularity of that game also led to more tourists visiting the region it was set in, Tsushima Island. The popularity of the game and the fans' genuine appreciation for the region it was in was so strong that it led to $260,000 being raised to rebuild a shrine on Tsushima.
Given the success of Ghost of Tsushimait seems that the developers had an inkling that this could happen. Sucker Punch's former studio head, Brian Fleming, visited Tsushima while the studio was promoting the sequel. He visited the shrine in question and expressed how happy and excited he was to see it. While noting that the team did not foresee something like this happening after being released Ghost of TsushimaFleming suggested that something like that might be possible with the sequel, saying “Will the same thing happen with Yotei? I'm not sure, but I'm excited…”
For now it seems that Ghost of Yotei the adventure has come to an end. Sucker Punch tends to work on one game at a time, and no official announcements have been made about what the next project will be. Ghost of Yotei completed its last major update in March 2026 while also releasing a new raid for Ghost of Yotei: Legends multiplayer mode. If Sucker Punch produces another Ghost game or moving on to something else remains to be seen for now.
Source: VideoGamesChronicle
- Released
-
October 2, 2025
- ESRB
-
Mature 17+ / Blood and Gore, Drug Reference, Intense Violence, Language, Partial Nudity, Use of Alcohol
- Publisher
-
Sony Interactive Entertainment
