Summary
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Valkyrae switched from YouTube to Twitch due to YouTube's focus on uploading video content, not streaming.
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She identifies as a streamer, not a video uploader, which makes Twitch's live content audience more suited to her.
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Valkyrae's strong Twitch following indicates a successful transition from YouTube to Twitch.
Valkyrae, one of the most prominent content creators with 4.1 million subscribers on YouTube, has revealed the main reason behind her decision to leave the platform after five years and move to Jerk off. Known for her engaging personality and diverse gaming content, Valkyrae's move to Twitch, the Amazon-owned streaming platform, is a significant shift in her career.
Rachell Hofstetter, better known as Valkyrae, began her streaming career on Twitch in 2015, where she quickly gained recognition for her Fortnite currents. In 2020, she made headlines by signing a two-year exclusivity deal with YouTube, marking a major milestone in her career. After completing that contract, Valkyrae renewed its commitment to YouTube with two more exclusive deals. However, on December 19, she surprised her fans by announcing her decision to leave YouTube, sparking widespread speculation about the reasons behind her departure.
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During a recent episode of her podcast, Press Esc, Valkyrae elaborated on her experience streaming on YouTube and why she decided to switch to Twitch. She emphasized that YouTube's primary focus has always been on video content, especially with the growing emphasis on “shorts,” as the platform had directly communicated this priority to her. While YouTube remains a dominant force for video creators, multi-talented content creator Valkyrae expressed frustration that some improvements she had hoped for on the streaming site were not implemented during her five years on the platform.
Valkyrae explains its decision to switch to Twitch
“I consider myself a streamer because I barely upload YouTube videos. I don't think it works with the kind of content I would like to upload.”
100 Thieves co-owner Valkyrae explained that streaming on YouTube comes with the challenge of competing with a large library of videos, which doesn't sit well with her approach as someone who identifies primarily as a streamer rather than a content uploader. Valkyrae admitted that if she consistently uploaded videos, YouTube might still be a suitable platform for her. But given her focus on streaming, she felt that Twitch's audience, which is geared specifically toward live content, better matched her goals.
Valkyrae's first livestream on Twitch is scheduled for her birthday on January 8, 2025. While some may wonder how Valkyrae's decision to leave YouTube for Twitch will affect her, her Twitch channel already has over a million followers, indicating that she can expect herself a strong viewership for her debut comeback stream, with many of her YouTube fans likely in attendance. It's worth noting that platform switches among streamers aren't uncommon, as seen last year when big creators like Adin Ross, xQc and Amouranth moved to Twitch's rival, Kick.com.
