PlayStation fans believe a new set of ads for PS5 runs Microsoft's controversial “This Is An Xbox” campaign. On November 3, PlayStation kicked off the month with several new ads for the PS5, with the tagline “It Happens On PS5”. But fans were quick to question whether or not the company was running on Xbox's divisive campaign, which has been a talking point among gamers for most of the year.
Microsoft's controversial 'This Is An Xbox' strategy has been criticized by gamers, executives and just about everyone imaginable this year. The company first launched the campaign in November 2024, comparing Xbox's flagship consoles, the Series S and X, to pretty much every electronic device on the market, including tablets, phones, TVs and more. While the concept of being able to play Xbox games anywhere and everywhere may be great for those on the go, fans believe the marketing campaign dilutes the brand and takes away from the whole point of owning an Xbox.
Fans believe the new PS5 ad is mocking the Xbox campaign
As more and more Xbox-exclusive gamers make their way to the PS5, it's clear that the company's strategy is undergoing a major shift. This new strategy is not something fans like, and now they believe that even PlayStation is mocking its biggest rival. On November 3, the company released new PS5 ads with the tagline “It Happens On PS5”, which some believe is the direct opposite of “This Is An Xbox”. One user on Reddit said: “From a marketing point of view, what a perfect response to This Is an Xbox.”
Microsoft's decision to market everything as an Xbox has already led to speculation about what the studio's next console might look like, and a recent rumor has now reinforced what many already expected. Late last month, a new report surfaced claiming that the next Xbox console will be more like a PC with the ability to play PlayStation games directly from Steam. It was reported that users will be able to boot directly into Windows and access non-Microsoft storefronts, such as the Epic Games Store or Steam.
Xbox has also included more and more of its exclusive titles, such as Gears of War, Forza Horizon, Haloand many more, to the PlayStation 5 in recent months. If that wasn't already enough confirmation that the studio is undergoing some major strategy changes, Xbox's president recently commented on console-exclusive games, calling the concept “outdated.”
- Stamp
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Sony PlayStation
- Original release date
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November 7, 2024
- Original MSRP (USD)
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$749.99
- Processor
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AMD Ryzen Zen 2 (8 cores, 16 threads, 3.5 GHz)
- Resolution
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Up to 8K
- HDR support
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Yes
