Important takeaways
- McDonald's, Sega and Paramount are teaming up for Sonic the Hedgehog 3 toys tied to the upcoming movie release.
- The Sonic the Hedgehog 3 movie expands with new characters and may adapt elements from Sonic Adventure 2.
- The toy line includes figures of Sonic, Tails, Knuckles and Shadow.
Fast food chain McDonald's is teaming up with Sega and Paramount on a new line of toys based on the upcoming Sonic the Hedgehog 3 movie that hits theaters later this month on December 20th. There is no information yet on when Sonic the Hedgehog 3 toys may make it to North American locations, it seems likely that they will, given past connections to the franchise.
Sonic the Hedgehog 3 is one of the most anticipated films of the year, as previous trailers and casting announcements, such as Keanu Reeves as Shadow, have created a lot of hype among fans. The film continues to expand the franchise with new and returning characters, and many believe it will adapt various elements and storylines from the fan-favorite game Sonic Adventure 2.
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Now, fans can get a new look at the upcoming film in the form of a Colombian commercial for a line of McDonald's toys depicting the film's main characters as part of an official collaboration. The short commercial shows the main characters in Sonic the Hedgehog 3, Sonic, Tails and Knuckles, along with Shadow delivering Happy Meals before revealing several small figures based on the characters.
New Sonic 3 McDonald's toys may have story implications
The rest of this article contains POSSIBLE SPOILERS for the Sonic the Hedgehog 3 movie
The toy line features Sonic, Tails, Knuckles, and Shadow in various poses in a plastic ring, though it's unclear what their playable function might look like, so fans may have to pick up a Happy Meal to find out. In addition to the base versions of each main character, the toys also include versions based on Super Sonic and Super Shadow, lending credence to the idea that the film could adapt elements from Sonic Adventure 2.
Sega's iconic mascot has been on a roll this year, with fans largely praising the latest release of Sonic x Shadow Generations, an expanded remaster of one of Sonic's most acclaimed titles. While much of Sega's output of Sonic game has met with inconsistent critical reception in the past, the success of the ongoing film franchise has seemingly proven the franchise's enduring legacy in the public eye.
This is far from the only time McDonald's has crossed over with major gaming franchises in some form, either, as the fast food chain has previously offered toys and merchandise based on Pokémon franchise. This year alone, it even partnered with Konami and Sanrio to create a series of Hi Kitty toys based on different Yu-Gi-Oh sign.
Directed by Jeff Fowler, Sonic the Hedgehog 3 creates a new threat to Sonic, Knuckles and Tails by introducing Shadow the Hedgehog. Shadow poses such a threat to planet Earth that the heroes must team up with Dr. Robotics.
- Release date
- December 20, 2024
- Director
- Jeff Fowler
- Throw
- Jim Carrey, Ben Schwartz, James Marsden, Tika Sumpter, Idris Elba, Colleen O'Shaughnessey, Natasha Rothwell, Keanu Reeves
- Author
- Pat Casey, Josh Miller, John Whittington
- Production company
- Sega Sammy Group, Original Film, Marza Animation Planet, Blur Studio
- prequel(s)
- Sonic the Hedgehog 2
- Based on
- Sonic the Hedgehog Games
