Important takeaways
- McDonald's debuts Chicken Big Mac in the US for a limited time, partnering with Twitch star Kai Cenat.
- The collaboration was announced through a mysterious social media post with a release date set for October 10th.
- Chicken Big Mac swaps beef for tempura chicken, keeps original toppings, Kai Cenat to review on live stream.
McDonald's is introducing the Chicken Big Mac in the US for a limited time and has teamed up with Jerk off star Kai Cenat for its release. The Chicken Big Mac has been available at various McDonald's around the world for some time now, but it's finally making its US debut. The promotion is also the first time the grocery chain has partnered with Twitch celebrity Kai Cenat.
On October 2, McDonald's teased a collaboration with Kai Cenat through a mysterious post on social media, leaving fans wondering what the two parties had in store. The post also had a specific date in mind, suggesting that McDonald's would reveal more details on October 10. Many users speculated that the team-up would consist of a Kai Cenat meal, as McDonald's has done with other celebrities such as BTS and J Balvin. However, McDonald's has revealed that its big surprise comes in the form of a new menu item and that its release is related to the collaboration with Cenat.
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In a press release, McDonald's has announced the debut of the Chicken Big Mac in US territory. It will be available starting October 10th at participating locations for a limited time. The grocery chain also revealed that Twitch star Kai Cenat would review the Chicken Big Mac during a live stream. Fans who want to know when Kai Cenat will go live and share his take on the Chicken Big Mac must tune in to McDonald's social media channels. Kai Cenat is among Twitch's most subscribed channels in history, so many eyes will be on Chicken Big Mac's debut. According to McDonald's, Cenat will “welcome his famous friends” to try the sandwich, so fans can expect some familiar Twitch faces to join the live stream.
McDonald's partners with Kai Cenat to launch Chicken Big Mac
As the name suggests, the Chicken Big Mac replaces the original Big Mac's beef patties with tempura-battered chicken patties, while keeping the same toppings and sauce. “It's Not Not a Big Mac,” as McDonalds puts it. Kai Cenat had previously shared his love of the classic Big Mac with his audience, and given the size of his platform, it's no wonder McDonald's chose to partner with the streamer for the Chicken Big Mac's US debut. Given that many fans were unhappy with McDonald's collaboration with Genshin Impactmaybe a collaboration with Kai Cenat is a step in the right direction.
Over the years, McDonald's has teamed up with various celebrities and franchises to give fans special meals, collectible toys or limited game products. Recently, a Genshin Impact fan was given exclusive McDonalds merchandise by a friend who worked in the grocery chain. If the Chicken Big Mac campaign with Kai Cenat becomes popular with fans, McDonald's and other restaurants may see the potential of working with top content creators more often.
