Omoda and Jaecoo held a grand brand launch event on July 29 at the Fairmont Hotel in Riyadh.
The event attracted over 250 well-known local media and industry Key Opinion Leaders (KOLs) and received significant attention from the Saudi Ministry of Investment and the Ministry of Energy.
Several senior government officials were also present to witness the launch.
The event began with a dazzling light show and digital hologram host made a surprise appearance to host the live event.
This innovative approach not only provided an amazing visual and auditory experience for the audience, but also showcased Omoda and Jaecoo's commitment to future technology and fashion trends.
Omoda and Jaecoo are aimed at the new generation of lifestyle enthusiasts and urban elites, respectively. The former aims to explore new avenues in the era of smart and electric vehicles, while the latter, with its fearless spirit of exploration, aims to break boundaries in the global off-road vehicle market.
In the Omoda series, the C5, with its “Art in Motion” design philosophy, embodies a unique and stylish crossover SUV style.
Its exterior design combines a diamond-cut geometric matrix grille, dynamic and powerful waistline, 18-inch dual-tone blade wheels and the signature SUV super silhouette, which exudes a futuristic technological feel.
In terms of safety, the C5's body is made of 78 percent ultra-high-strength steel and comes standard with advanced intelligent driver assistance systems, providing world-class safety and comfort for passengers.
At the event, the Omoda C5, as one of the star models of the OMODA series, displayed its distinctive and elegant crossover SUV style with its “Art in Motion” design philosophy.
Its exterior design features a diamond-cut geometric matrix grille, dynamic and powerful waistline, 18-inch dual-tone blade wheels and a pair of SUV fastback silhouettes, highlighting its futuristic technological feel.
This model, with world-class safety features, has a body made of 78 percent ultra-high-strength steel and is equipped with advanced intelligent driving assistance systems to ensure passenger safety and comfort.
Jaecoo J7, equipped with ARDIS all-terrain intelligent system, exemplifies the Jaecoo series “From Classic to Beyond Classic” concept.
This system provides the J7 with excellent maneuverability in various complex terrains such as sand, mud and off-road, ensuring that Saudi users can enjoy an ultimate driving experience in any journey.
In terms of power, the J7 is equipped with a 1.6TGDI engine with a peak torque of 290N·m, coupled with a 7-speed wet dual-clutch transmission, providing an excellent driving experience. All J7 models are built to extremely high safety standards, with an innovative energy-absorbing cage body design, over 80 percent high-strength steel and leading ADAS systems, which together construct a “Beyond Classic” safety system and intelligent protection.
Omoda and Jaecoo CEO Shawn Xu gave a strategic speech at the launch event, sharing the brand's remarkable achievements in the global market.
In just over a year since establishment, Omoda and Jaecoo have achieved combined global sales of over 260,000 units, with export sales in the first half of 2024 increasing by 54 percent compared to the previous year.
This achievement not only confirms the brand's status as one of the fastest growing automotive brands globally, but also demonstrates its strong competitiveness in the global automotive market.
Behind these achievements is Omoda and Jaecoo's relentless pursuit of deep market penetration and product innovation.
In the future, Omoda and Jaecoo will continue to deepen their presence in the Saudi market and position it as a crucial hub for rapid progress in the Middle East and the global market.
As a personal new energy vehicle brand, Omoda and Jaecoo will focus on the new energy field and offer models with various power options, including BEV, PHEV and ICE, to meet different consumer needs.
Omoda and Jaecoo's global strategy extends beyond the Middle East. In Europe, the brand is expanding rapidly.
From the launch event in Spain in February, the establishment of the first factory in Barcelona, to the market layout in Poland and Italy, Omoda and Jaecoo are not only expanding their sales and service network and supply chain system rapidly, but also demonstrating their service capabilities and system design capabilities in the global automotive industry.
In addition, the “Go Paris” tour event held during the centenary in Paris highlighted the brand's charm and determination to expand in the European market.
Omoda and Jaecoo view the European market globally as a testing ground for the survival of technology and products and as a key area for building an international brand.
According to the “2030 Strategy” plan, the brand aims to enter over 60 countries and regions worldwide, establish more than 3,000 global sales and service networks, and lead the trend of the automotive industry through continuous technological innovation and product upgrades, providing global consumers with safer, greener and smarter travel experiences.
