Burger King releases its own advent calendar

Burger King introduces its own advent calendar for the holiday season. The surprise move comes not only to celebrate the winter holidays, but also to celebrate the iconic fast food chain's 70th anniversary.

Burger King has had many unique partnerships and promotions over the years. Whether it's the iconic Pokémon toys from the 90s, the troubled ones Yu-Gi-Oh! giveaway, or the bizarre Halloween-themed Whopper that had an unexpected effect on people's digestion, the chain is no stranger to celebrating momentous occasions and holidays. However, an advent calendar is a move that most people probably didn't see coming from the American restaurant.

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Burger King has revealed its upcoming advent calendar before it goes on sale. Like most advent calendars, the 12-day calendar will have pop-up windows that can be opened each day to reveal special surprises to build excitement for the approaching holiday season. The exact contents of the calendar are largely a mystery at the moment, with Burger King planning to keep them under wraps until mid-November. The calendar will also go on sale around the same time, as interested buyers can pick one up starting November 2nd.

Break down Burger King's advent calendar

While the exact contents of Burger King's advent calendar are not yet known, there will apparently be a surprising level of value in it. The BK Advent Calendar will retail for $19.54, a price chosen to honor the year BK was founded, 1954. The retail value of everything included in the calendar is estimated to exceed $100. While the exact list won't be known for a while, fans can probably expect discounts and freebies from the restaurant chain to be hidden behind the panels, possibly among other things. Usually these calendars are meant to be opened until Christmas Day, so that can determine when any offers or giveaways in them are valid.

Meanwhile, the McDonalds competitor will also offer 31 days of deals on its digital app. With the busy shopping season, these deals are likely to draw in many customers to the store. This could help give the chain a leg up over its competition, especially with McDonald's recently partnering with Kai Cenat to introduce the Chicken Big Mac to the US for the first time. Those curious about Burger King's advent calendar can text “ADVENT” to 251-251 to be notified when it is available for sale.