Zenless Zone Zero is partnering with McDonald's, but there's a catch

Important takeaways

  • Zenless Zone Zero partners with McDonald's in China for exclusive merchandise.
  • The collaboration hints at special meals for exclusive ZZZ merchandise and fits the title well due to its in-game restaurants and food.



Zenless Zone Zero partners with McDonald's to bring exclusive merchandise to Chinese locations. In the past, other HoYoverse games have partnered with popular grocery chains around the world, and now it is Zenless Zone Zerohis turn.

Even if it's only been a few months Zenless Zone Zero launched, the title has already gained great popularity among gamers. Developed by the well-known HoYoverse has contributed to this rise to fame, and fans also appreciate Zenless Zone Zero for its story premise, extravagant characters and adorable Bangboo companions. Zenless Zone Zero Version 1.3 will be released on November 6 with new S Rank characters Yanagi and Lighter, as well as new game content and events. In addition to the update, some players will have a chance to get exclusive items thanks to the game's first partnership with McDonald's.


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During the official Zenless Zone Zero 1.3 Chinese live stream on Bilibili, HoYoverse revealed that the RPG is partnering with McDonald's in the coming months, but the crossover is apparently exclusive to China. While the developers have not given further details on the matter, prominently Genshin Impactleaker MadCroiX has shared some of the collaboration's exclusive items. Among the items are an Anby Demara pin and a key ring featuring a Bangboo in a McDonald's uniform with the phrase “Best Friends Forever”. The leak also shows what appears to be a large cardboard display of McDonald's Bangboo. It's not the first time a HoYoverse game has partnered with a food chain exclusively in China, because Genshin Impacts partnership with KFC brought limited Melusine toys to fans from this region.


Zenless Zone Zero only partners with McDonald's in China


In the collaboration's official illustration, Zenless Zone Zero The characters Anby, Nicole, Nekomiya and Billy are seen eating McDonald's fried chicken and hamburgers in front of the restaurant. This suggests that the collaboration may involve buying a special meal to get ZZZ goods. A McDonalds and Zenless Zone Zero crossover could be a good choice because the game features similar restaurants and food in its universe, like Cheesetopia.


Regardless of its limited availability, Zenless Zone Zeros team-up with McDonald's should be exciting news for players. If the collaboration is popular with fans, HoYoverse could see the potential in taking it to other countries. Of course, not all of the company's international partnerships have gone smoothly, as the latest crossover between McDonald's and Genshin Impact received criticism due to players having trouble redeeming rewards. Hopefully it will go better for Zenless Zone Zero and its future collaborations.

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