The Pokemon Company is considering a measure in Japan that would require a government-issued ID card for certain TCG purchases on the Pokemon Center website, as well as product sweepstakes. The trading card game has been a big part of Pokémon franchise from the very beginning and has continued to draw the interest of fans and collectors around the world for the past three decades.
High interest and product shortages have been a recurring problem since the original Pokémon The TCG Base Set came out in 1996. However, in recent years these problems have been exacerbated by retailers. Card stores have taken steps to combat Pokemon card scalpers, and The Pokemon Company has also been looking for ways to make sure products end up in the hands of fans.
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Using a government ID to buy Pokemon cards
The Pokemon Company has put forward a potential verification system for several activities related to Pokémon cards, including sweepstakes, events and sales of products on the Pokemon Center website. The proposal was divided Pokémon TCG's official Japanese website, detailing exactly how this would all work. Essentially, the country's government-issued My Number card would be scanned on a smartphone to accurately identify the player's club account. The idea is that this can prevent scalpers from using multiple accounts or bots for purchases. It would also help prevent problems at in-person events.
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At this time, it is unclear whether The Pokemon Company will actually implement this measure, but My Number verification may begin in August. It will probably depend on the public reception of the idea, and it will not stop there Pokémon card scalers in North America or other regions. However, it is clear that The Pokemon Company is looking for several ways to combat the problem. Production of Pokémon cards have increased over the years, but it is clear that more needs to be done.
Card scalpers represent an existential threat to Pokémon TCG. Pokemon cards can go for huge amounts on eBay, and when that happens with newer products, it means they don't end up in the hands of real fans. When disappointed collectors can not get Pokémon short they can move on to other options like Lorcaor Magic the Gatheringand they may even lose interest in the franchise as a whole. Even if the products do sell out, it's not necessarily good for The Pokemon Company, and it's easy to see why there's a desperation to get the scalper problem under control.
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In addition to keeping fans happy, The Pokemon Company also has to think about the companies it regularly partners with. A fight has broken out over Pokémon card, and when it happens in a McDonald's, Walmart, or Target, it may make those companies rethink stocking TCG products. With all of this in mind, it makes sense that The Pokemon Company is considering drastic measures to bring the problem under control, but it remains to be seen how the public will react and how much these measures can actually help.
Source: Automaton
