Pokemon TCG Pocket comes out at the perfect time for DeNA

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Summary

  • Pokemon TCG Pocket's massive launch contributed to a major turnaround for co-developer DeNA, which had struggled beforehand.

  • DeNA had seen a down year prior to TCG Pocket's launch, with the company largely focusing on support for its pre-existing mobile games.

  • Pokemon TCG Pocket looks set to follow up on its early hype, with trading coming soon and the third set expected to launch in January.

The release of Pokemon Trading Card Game Pocket couldn't have come at a better time for co-developer DeNA, according to a recent report from the developer. The mobile version of the hugely popular card game has been a huge success in its first two months, with staggering player numbers and revenue for the game. The mobile game quickly earned over $120 million in sales within just three weeks of its Halloween release, and it also has more than 60 million downloads. Now the game's success has spread to one of its developers as well.

Although they don't have the same influence as The Pokemon Company, fans of Nintendo's mobile games are likely familiar with DeNA. DeNA has its hands in many of the Japanese gaming titan's most popular mobile titles, ranging from Fire Emblem Heroes and Animal Crossing: Pocket Camp to Super Mario Run and Mario Kart Tour. The developer has also worked on mobile games for a variety of other Japanese franchises, including One Piece, Attack on Titanand Dueling Master. Now, Pokemon TCG Pocket has reportedly been a savior to DeNA's performance this year.

A promotional image for Pokemon TCg Pocket with two Mythical Island packs on top.

Family

Pokemon TCG Pocket Holiday Packs come with a catch

Pokemon TCG Pocket fans are in for a treat with the free “Mythical Island” packs being given away as part of the game's special holiday event.

As reported by Simulation Daily, a recent report reveals that Pokemon TCG Pocketthe launch led to a major turnaround for DeNA's forecasts for the fiscal year. The report reveals that DeNA had struggled in 2024, with its operations throughout the year largely focused on supporting its existing games. The company was reportedly expected to see significant losses that have been completely reversed Pokemon TCG Pocketwhich now expects to see an increase in its revenue and profit. The company's forecasts also show a massive peak in the third quarter of 2024, coinciding with TCG pockets release.

DeNA sees a big turnaround from Pokemon TCG Pocket

DeNA's surprising turnaround triggered Pokemon TCG Pocket coming because the game has done a lot to attract new fans. The trading card game simulator entices fans to come back with the promise of daily free packs, with two free packs a day handed out to players just for logging into the game. Pokemon TCG Pocket also recently debuted its second major expansion, with “Mythical Island” bringing fan-favorite Pokémon like Mew and Celebi to the game. Pokemon TCG Pocket also proved to be the third best seller Pokémon mobile game of all time after its first month.

Pokemon TCG Pockets early success looks set to translate into the future with much more said to be on the way. The Pokemon Company has revealed that Pokemon TCG Pocket will introduce a limited trading system in early 2025, allowing fans to trade cards with their friends. The game's third expansion is also expected to arrive shortly, with early information suggesting that the third Pokemon TCG Pocket set will arrive at the end of January. Pokemon TCG Pocket was a smash hit upon launch and looks set to maintain its popularity well into the future.

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