Black Ops 6 Crossover is a controversy waiting to happen

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Call of Duty: Black Ops 6 was the first Cod the game will be released under Activision-Blizzard's new owner, Microsoft Gaming, so of course there were a lot of eyes on it ahead of launch. After years of disappointing releases, like the 2023s Call of Duty: Modern Warfare 3 and the 2021s Call of Duty: Vanguardmany players began to tire of the annual Cod cycle, with some arguing that the series became increasingly half-assed with each installment. Call of Duty: Black Ops 6however, managed to dispel this notion by delivering a complete, well-rounded package at launch. Not only did the game's campaign receive rave reviews from critics, but its multiplayer and Zombies modes also received similar acclaim.




Black Ops 6 may be one of the highest ranked Cod games from the last 10 years, but of course it's not perfect. The multiplayer maps in the game are hit-or-miss in terms of quality, the skill-based matchmaking is likely to frustrate many, and the always-online requirement for the single-player campaign may deter some players from playing it. An aspect of Call of Duty: Black Ops 6 which may also be subject to criticism is not a game feature, but rather a crossover. Cod games tend to collaborate with all kinds of pop culture series, but BO6 is joining forces with American pizza chain Little Caesars, which could be a controversy waiting to happen.

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Call of Duty: Black Ops 6's collaboration with Little Caesars may cause controversy


Players who purchase food at Little Caesars can receive in-game rewards for Black Ops 6

In mid-October, Little Caesars and Activision announced that they would be running a promotional campaign together to celebrate the then-upcoming launch of Call of Duty: Black Ops 6. From October 21st through November 10th, anyone who spends at least $3.00 on food or drink at a participating Little Caesars location in the US, Canada or Mexico will receive a code that will give them Little Caesars-themed cosmetics to use in BO6. Participants receive either a unique operator skin, a phone card, an emblem, a charm, or one hour of double XP. All of these prizes are awarded randomly, so there is no guarantee that players will get the cosmetics they want.

In Mexico, players will need to spend a minimum of MXN 50 (Mexican pesos) at Little Caesars to participate in this
Black Ops 6
advertising campaign. Players in Canada, on the other hand, will have to spend $4.99 CAD (Canadian dollars).


Those who participate in this Little Caesars promotion will also be entered into a drawing to win even more in-game rewards. Players redeeming their Little Caesars Codes Black Ops 6 will have the chance to earn up to 21,000 Call of Duty Points if they win the sweepstakes. That's more than $200 in in-game currency, so the lucky few entrants who win this prize are sure to get their money's worth.

Activision has partnered with Little Caesars in the past

This Little Caesars and Call of Duty promotional events are nothing new. In recent years, the American pizza chain has partnered with Activision to provide in-game rewards to Cod players who purchase products at select Little Caesars restaurants. In 2023, for example, the two companies added a Little Caesars operator skin and some other cosmetics CoD: Modern Warfare 3. This year, however, they're taking this partnership a step further by directly putting a small Caesar's storefront at an early level in CoD: Black Ops 6s campaign.


The Little Caesars ad in Black Ops 6's campaign can be overwhelming for some

Call of Duty: Black Ops 6 is a $70 title, and it's filled to the brim with microtransactions, so Activision inserting what is effectively a Little Caesars ad into the game's campaign is likely to get pushback from some parts of the game. Cod community. Seeing players running around wearing Little Caesars skins in a multiplayer match is one thing, but coming across a big Little Caesars sign during a single player mission, storytelling. Cod campaign is another. Explicit brand placement can be immersive for some players, no matter how small. While it's unlikely that Activision will change its ways, it would be good if the company avoids repeating what it's done with Call of Duty: Black Ops 6 and stops placing ads Cod campaigns going forward.

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