A new Minecraft character is rumored to have been leaked in an unexpected way

Minecrafts rumored new mobile device, or “mob” for short, has leaked in the most unexpected way. For almost two decades, Minecraft has reinvented the way people enjoy sandbox and strategy games with regular updates to improve the overall experience.

Minecraft developer Mojang recently changed its strategy for releasing games, moving from large annual updates to more compact updates that come out every three to four months. This included updating specific features of the game and introducing baby versions of mobs during Tiny Takeover. According to Mojang product manager Anna Lundgren, the move is meant to be more sustainable to divide Minecraft teams' priorities properly, so they can work on different features and change multiple aspects of the game over the course of a year.

A custom Minecraft artwork showing a character using their wings to fly towards the viewpoint

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Minecraft is rumored to be adding a new character

The updated rollout schedule may also mean that Minecraft developers will be working on new mobs that players can interact with. It seems a new mob may be on the way as Hallmark recently listed one Minecraft Keepsake Ornament for an unknown character named Blub, which Mojang hasn't even revealed. The brand's website shows the silhouette of a creature with what appear to be long ears and legs, and that customers can order it for $22.99 starting October 10, 2026 — just in time for the holiday season.

Hallmark Minecraft Blub Ornament: $22.99 (Available October 10, 2026)

In a Reddit post, user DrAwesomeX also reported on Hallmark allegedly leaking Minecrafts new mob, with a theory that it could be introduced during the game's fall update. Also, they clarified that Blub might not be related to the upcoming one Minecraft Dungeons 2which is slated to come out later this year, after many fans theorized that the leaked mob could be part of its roster. Meanwhile, some fans offered their guesses as to what Blub could be, including a sentient cauldron and some sort of small pet.

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Every year, Hallmark releases game-themed Christmas tree ornaments based on popular franchises, such as Minecraft, Super Mario Bros.and Halo. It's not uncommon for brands to tease new products months before they're released, and Blub's “reveal” in Hallmark's MinecraftTheme themed memorial decorations are no different. In fact, this might even help build anticipation for the strategy game's fall update and even Minecraft Dungeons 2 as fans will look forward to seeing Blub in the wild.

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Historically, MinecraftThe fall update was when the Mob Vote would happen, where players could vote for the next character they would like to see in the game. Although Mob Vote was officially retired in 2024, Minecraft still kept adding new mobs to keep the game interesting. It would make sense for Blub to be revealed in time for this year's fall update. However, due to Mojang's new game drop strategy, it's also possible that Blub could come out earlier than expected. Fans will have to wait and see what Minecraft have plans for the rest of the year, including potential new biomes to explore.