Valve has changed its mandate that developers using AI must post notices on their games' Steam pages. The change reflects a narrower definition of what is worth mentioning, zeroing in on some distributions while nullifying the potential relevance of others.
The change comes loud and clear via Valve's own developer form, which means developers see the page front-and-center when managing Steam for game launches.
As discovered by Simon Carless, the founder of GameDiscoverCo – and subsequently reported on the excellent GameDeveloper.com, Valve has clarified that developers do not need to count on “AI-powered tools” when considering whether to include a disclaimer. In other words, code helpers and such are completely excluded.
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The difference is structural.
On the other hand, generative AI is, of course, immediate basis for public notification. As the disclosure form puts it, “AI to generate content for the game.” In particular, this also applies to marketing materials, even the sign page itself. Additionally, “AI content generated during gameplay” still fits the bill, including “images, audio, text and other content.”
It's up to us as individuals to analyze how we feel about this, but if your hard line resists some Using AI at all, you will no longer be aware of it – if indeed you ever were. How many times have games like Call of Duty been called out (heh) in retrospect? We'll see where all this leads, but I guess it's worth mentioning for those unfamiliar: these “AI-powered tools” are incredible usual at this time. In my opinion, they are a world apart from generative AI, but again, you do you.
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