CASE has revealed a wide range of Black Friday 2025 deals spanning video games, consumer electronics and several other product categories. While most deals will remain available throughout the shopping holiday, a smaller subset consists of more limited-time promotions labeled as Target's early Black Friday deals.
Retailers have been expanding the definition of Black Friday for years, a trend that Target notably embraced in 2020 with the launch of its “Black Friday Now” deals, which ran throughout November instead of being limited to the shopping holiday itself. The company is continuing this practice for the 2025 iteration of Black Friday.
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Target is launching dozens of Early Black Friday 2025 deals
Target's Black Friday 2025 page is now live, detailing dozens of deals on video games, consoles, VR headsets and other consumer electronics, among other product categories. As has become the norm, the current selection includes a mix of deals that run through Black Friday and others that end earlier, some as soon as November 23rd. On the gaming side, several promotions mirror those from the PlayStation Black Friday 2025 sale announced earlier this week, including a flat $100 discount on all PlayStation 5 models.
Target Black Friday 2025 Video Game Deals with Lowest Prices
The current crop of Target video game deals offer up to $30 in savings, depending on the title. There is an offer of 25% on the Premium Edition of GTA 5which comes with access to the base game and the Criminal Enterprise Starter Pack. The latter regularly sells for $39.99 and contains a variety of items, including the Enus Huntley S, one of the best SUVs in GTA online. Other offers include 37% off LEGO Horizon Adventures64% discount God of War Ragnarokand 50% off Gran Turismo 7. Target's early Black Friday sale is also 60% off Horizon Zero Dawn remastered, Star Wars Outlaws, Death Stranding Director's Cutand Marvel's Spider-Man: Miles Morales.
Target's Early Black Friday 2025 Deals
Most of Target's current promotions labeled “early Black Friday 2025 deals” end on November 23, though they will likely either return on Black Friday or be replaced by additional daily deals.
In addition to video games, Target has launched a series of deals on consumer electronics, including 12% off the AirPods Pro 3 earbuds that Apple released in September 2025. The 2024 AirPods 4 model is also available at 39% off, for $70 in savings. The same amount can be saved with Target's 20% off 11-inch, 11th-generation iPad, now on sale for $279.99 — its lowest price yet.
If the past few years are any indication, some of Target's early Black Friday 2025 deals that expire on Nov. 23 are likely to return on the shopping weekend itself. Others may not, but will likely be replaced by additional limited-time offers ahead of Black Friday.
