‘Missing’ Cadbury block sparks frenzy after it finally lands on shelves

Cadbury’s long-awaited new block has sparked a frenzy after hitting shelves – weeks after supermarkets made way for it.

The Dairy Milk Mudcake bar was confirmed by the confectionery giant last month, leaving eager shoppers searching for it on shelves.

When Woolworths freed up space for it in the lollipop aisle, even advertising it with a yellow price tag, many foodies were over the moon.

But their joy was short-lived when the new block of chocolate failed to appear, leaving some to share their disappointment on social media.

Images of empty shelves soon began circulating online, with Melbourne foodie @AngeEats telling news.com.au he was “confused” to see the product advertised on shelves, but found stock was “completely missing”.

He delved further into the bizarre situation on his podcast The Food Guys, saying he had visited every Woolies he could in search of the block of Cadbury Mudcake chocolate, without success.

“We’ve spent every single hour of the day trying to find these new things and we’re always so disappointed,” she said.

“Where is it?”

But, alas, it seems the hustle has “finally” paid off after one of Ange’s co-hosts spotted the block of chocolate in Woolworths.

Frenzy over the new Cadbury chocolate block

A Woolworths spokesperson told news.com.au the new bar officially launched on June 5 and will be rolled out to 1000 stores by the end of the week.

Cadbury meanwhile did not elaborate on the confusion surrounding the bar’s release, but said it is excited for Australians to try the new treat.

“The Cadbury Dairy Milk Mudcake block is now available to purchase in selected Woolworths supermarkets,” the spokesperson told news.com.au.

“This special edition block is inspired by the timeless family favorite chocolate mudcake, often shared among family and friends on special occasions.

“Our unique take on this classic Australian treat combines smooth, creamy Cadbury Dairy Milk chocolate and Dream white chocolate blend with rich chocolate cream and biscuit bits. Don’t miss the opportunity to try the Cadbury Dairy Milk Mudcake block, now available for you to enjoy.”

Early reviews of the bar, however, have been mixed, with Ange Eats revealing that while it doesn’t taste like it was expecting, it “tastes good.”

“The biscuits add a touch of crunch. It tastes like marble on the outside and the filling tastes like Cadbury milk chocolate, but in a more filling-like form,” she said.

Overall, he decided it didn’t taste like mud pie, but said it was still a nice block of chocolate.

Fellow food blogger @dub.eats.everything said the chocolate bar “smells so good.”

“It’s a nice fire. That chocolate cream is almost like a fudge, which gives it the mud cake, and the cookie pieces give it that sort of cake feel,” she said.

“But the marble does it with the little stripes on top of the mud cake. Overall, good bar. It’s not exactly mud cake, but it’s still fire.

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