Since its inception almost two decades ago, Gunnar has been at the forefront of the eyewear industry and constantly pushing the boundaries of what eyewear can offer in both form and function. From protecting the eyes against the harsh effects of blue light to bringing increased comfort and clarity to screen-driven lifestyles, Gunnar has more than earned its reputation. Through its collaborations with popular franchise companies such as Call of Duty and Fall-outand outstanding designs that balance style with substance, the brand's eyewear has become a must-have for gamers and professionals alike.
This year at CES in Las Vegas, Gunnar once again raised the bar with a selection currently available and more on the way that continues to deliver the same level of excellence the brand has long been known for. In response to feedback and trends, Gunnar's CES 2025 showcase introduced features and designs that broaden its demographic while staying true to the goals of style, comfort and eye health.
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Gunnar's Clear Pro Lens is an artist's dream come true
The standout Gunnar product unveiled at CES this year was undoubtedly the brand's Clear Pro lens, currently available in several different collections – Muir, Humboldt, Pacifica, Palomar, Pismo and Tahoe. Gunnar's Clear Pro lenses were developed following demand from graphic designers and other creatives who needed the company's patented lens technology but without the color shift that would inevitably lead to a misinterpretation of the colors on their screens.
As the name suggests, Gunnar's Clear Pro lenses are completely clear, despite offering the same technology and features as the brand's other lens variants, including its Signature Amber tone. Gunnar's Clear Pro lenses are also available for those who need prescription glasses, which ultimately increases their appeal and extends their reach all the more.
Gunnar expands its selection of mineral glass
In line with clear lenses, Gunnar is expanding its range of mineral glasses with the new Purity collection, which will be launched in May. Using the same materials found in advanced cameras and telescopes, Gunnar's mineral glass lenses eliminate refraction, rainbow effects and image distortion, resulting in unparalleled visual clarity.
At CES, Gunnar unveiled the debut product in the Purity collection, the Tioga, which houses the brand's popular mineral glass lenses in a lightweight, round acetate and reclaimed wood frame, with German spring hinges for the headphones. When the Purity collection launches in May, the Tioga line will be available in Amber and Clear Pro mineral glass for a retail price of around $250.
Gunnar's new Sun-Shift and Viscer models balance adaptability and comfort
Some of Gunnar's more distinctive offerings on display included the brand's new Sun-Shift and Viscer models. The Sun-Shift model is a collaboration with Activision and Call of Dutyaptly named “Call of Duty Ghost Edition,” and it's currently available for purchase. These glasses come with a military-inspired aviator frame made from premium engineered polymer and stainless steel to provide a sleek look and maximum durability. Although the lenses are Gunnar's Signature Amber tint, they can transition to a sunglass tint when outdoors in about 15 seconds and then back to Amber after 15 minutes of being indoors.
Gunnar's Viscer model isn't quite here yet, as the company aims to launch it in March this year. This particular model of goggles is reminiscent of ski/snowboard goggles in that they have a wide lens designed to prevent dry eyes by restricting airflow. Ultimately, Gunnar sees these as more appealing to the eSports crowd, but they still offer something unique that anyone can benefit from.
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Gunnar's Krista and Pinnacle collections offer more inclusive looks and sizes
In response to customer feedback that most of the brand's eyewear is aimed at men, Gunnar is also launching its new Krista collection this year, which should give those who desire a more feminine look what they are looking for. The collection as a whole will launch four distinct lines over the next few months, each with its own look and construction and only $65.
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Erika (February 2025): Full metal construction with cat-eye design
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Eileen (April 2025): Sleek and straight lines
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Ingrid (April 2025): Rounded form-fitting frames
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Sophia (April 2025): Rose gold frame with rounded lenses
Customers have also given feedback on the fit of most Gunnar glasses, noting that they generally feel a bit too tight on larger heads. So Gunnar is responding in kind with Pinnacle – a king-size range of glasses aimed at providing a better fit for larger heads – which is scheduled to launch in June 2025.
Gunnar's Quantum and Luma collections mix style with substance
Gunnar also showcased some of its Quantum and Luma collections at CES 2025, both of which are some of its more stylish offerings. Dume sunglasses, as part of the Quantum collection, are inspired by Tony Stark's glasses from Avengers and has gold temples and side shields, which incorporate Gunnar's air shielding technology into the mix. Dume is available in Gunnar's Signature Amber, Maximum Protection Amber Max and Sun shades.
Gunnar's Freemont and Campbell lines, which are part of the Luma collection, are both on the way again this year. These glasses have full metal frames with an acetate-marbled side and a small opening on the edges. Ultimately, these allow wearers to get all the benefits of a pair of Gunnar glasses while maintaining a fairly inconspicuous appearance.
Overall, Gunnar's CES 2025 showcase further proves its commitment to innovation, style and inclusion, setting a new standard for the eyewear industry. By meeting consumer needs with products such as the Clear Pro and Purity collections, while expanding its appeal through others such as the Krista collection, Gunnar continues to prove itself as an admirable competitor in the market. Whether he's improving visual clarity for creatives, redefining functionality for gamers, or offering design for underserved demographics, Gunnar proves to be not just a pioneer but a leader in the field.
Gunnar glasses are available for purchase on Gunnar's official website.
