One of the founders of Xbox The brand takes Microsoft to its latest price increases on its consoles and Game Pass Ultimate Subscription Service and urges what she sees as “ton-deaf” business movements that do not pay attention to what the players want. The Xbox brand has faced a lot of criticism for its business operations in recent weeks, and Laura Fryer has just added her vote to the masses in a bold way.
The current economic downturn has been tough for many players, with customs costs combined with everyday financial difficulties with modern life. With creators who are dismissed in mass, respected studios that are suspended, and reports that find people do not buy many new games anymore, there is much uncertainty about the game's future, but Fryer calls Xbox's latest business a storage against fans that feel like “greed over games.”
Xbox -founder speaks against Microsoft's price increases
In a new video on its personal Youtube channel, Fryer, which was a founder of Microsoft Game Studios, criticized the current leadership on Xbox and says she doubts that they understand “what makes Xbox good.” After the announcement from September that Xbox raised console prices on all models of the Xbox series X and S, which came into force on October 3, Fryer punished the company to never be as good as Playstation or Nintendo to run a successful gaming hardware business. At the same time, she indicated that leadership seems to be vacant and tried to solve problems without identifying them first.
Similarly, Fryer gave the Xbox leadership an oral band during the latest announcement of a $ 10 price increase on Game Pass Ultimate, which corresponds to an increase of 50 percent compared to its previous pricing. While this announcement came together with positive news that included the addition of 48 new games to the subscription service, Fryer indicated that customers had the right to criticize the company for their decision and the marketing video that accompanied it, which promised players more freedom of choice. “I mean, they gave their fans the freedom to choose, and they have it,” she commented. “They left.”
In addition to criticizing price increases, Fryer raised other decisions by the Xbox leadership that has left her confused. One of the largest is the movement away from Xbox Console exclusive games, which she noted has resulted in a lack of identity for the brand. This problem is aggravated, in her mind, by services and programs that allow players to play Xbox games via PC or handheld devices. All of these things are gathered in her opinion to impair Xbox's relationships with players and developers and erode brand loyalty. In its own words, “It crashed out the brand, because if everything is an Xbox, nothing really is.”
- Stamp
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Microsoft
- Original release date
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November 10, 2020
- Original MSRP (USD)
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$ 499
- Operating system
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Proprietary (Windows-based)
- Processor
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Custom AMD 8-Core Zen 2 3.8 GHz
- Resolution
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720p – 4K UHD
Source: Wccftech
