Battlefield 6 have taken a picture of Customs calls In its new Live-Action Trailer, which premiered on Sunday 28 September. The not so subtle JAB involving celebrity mask underlines EA's ongoing pressure to position Battlefield 6 as a direct rival to Customs calls It is specifically aimed at players who prefer military SIM aesthetics over crazy cosmetics.
From Kit Harington and Ice Cube to Helena Bonham Carter and Idris Elba, Activision has long leaned on celebrity -fronted marketing to market marketing Customs calls. The new live-action trailer for Battlefield 6 Riffs on this concept in a fairly bombastic way, both literally and figuratively.
Battlefield 6 Hocks Call of Duty Cosmetics in Live-Action Trailer
The two-minute campaign video that signals mid-October 2025 launch of Battlefield 6 Opens on four celebrities: actor Zac Efron, NBA star Jimmy Butler, Country singer Morgan Wallen and the British mixed martial art Paddy Pimblet. They appear in custom tactical gear and carry weapons with very exaggerated skins, a nod to the crazy cosmetic style Customs calls Has embraced in recent years. After a few dramatic slow close-ups, Efron starts to say: “We are here to do one thing and a thing” just for the group to be blown up by a missile before he can end the sentence.
The obscure metaphor continues as a conventional military group representing Battlefield 6 Soldiers move to the stage. “Who was it?” One of the soldiers asks, as another responds, “it doesn't matter.” Whether the symbolic meaning behind this statement will prove that it remains to be seen, but as the jab clearly shows, EA is not to scream away from positioning Battlefield 6 as direct rival to Customs callsAnd an alternative for people who are either tired with Activision franchise's more colorful attitude to cosmetics or never wanted it in the first place.
All Celebrity Commands in Battlefield 6 Live-Action Launch Trailer
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Zac Efron
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Jimmy Butler
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Morgan Wallen
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Paddle pimplet
The Live-Action trailer has collected over half a million views on Youtube within a few hours after it has gone live on September 28. It also elicited thousands of comments, many from very amused fans who praise their concept. “Give the one in the marketing department an increase,” says one of the best Youtube comments, with another who acknowledges that EA's “marketing team understood the mission.”
Activision is reportedly not worried about battlefield 6
The previous main line in the franchise, Battlefield 2042is estimated to have sold over 10 million units since the launch of November 2021. Dice producer Jeremy Chubb recently shared that he expects the next match to perform even better commercially. Unofficially, sources near Activision claim that the publisher is not worried about Battlefield 6and that it considers Customs calls “Too big to fail,” no matter what its rivals do. Battlefield 6 release October 10, while Call of Duty: Black Ops 7 will meet the market on November 14.
- Published
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October 10, 2025
- ESRB
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Mature 17+ / blood and gore, intense violence, strong language, buy in the app, users interact
- Developer
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Battlefield studios
