Lots of good smile anime characters are dirt cheap right now

The Memorial Day sale has started at Good Smile Companywith deep discounts on hundreds of items throughout the store until May 25. The hobbyist is known for its large collection of anime, game and movie-inspired figures, with its Nendoroid and Pop Up Parade lines particularly popular with bargain hunters who still value quality. Right now, even more expensive offerings are being discounted by up to 40%, so those interested in getting their hands on some new merchandise from their favorite anime series will want to head over to the official site before it's too late.

Over the past decade, Good Smile has become the go-to store for figure enthusiasts, offering a variety of items for fans of all budgets and interests. Notably, the Nendoroid series, which consists of chibi versions of countless characters, has become a staple for those who want to fill their shelves with their favorite personalities without breaking the bank or taking up too much space. The high-quality and affordable Pop Up Parade line makes fundraising more accessible, while the company's scale is its most expensive offering. At present, however, even some of these are heavily discounted.

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Rare Frieren figure re-released with free pre-order bonus

A popular Frieren figure is coming back for another run, and those who buy early can get an adorable bonus from Good Smile Company.

These are some of the best discounts during Good Smile's Memorial Day sale

  • Aura the Guillotine Nendoroid (France: Beyond Journey's End) – $44.09 (Down from $62.99)
  • Okarun Nendoroid (Dandadan) – $27.29 (Down from $38.99)
  • Guts Pop Up Parade L Size Figure (Berserk) – $53.19 (Down from $75.99)
  • Yunyun 10th Anniversary Ver. Figure (Konosuba) – $54.59 (Down from $77.99)
  • Rikka Takarada Grid Tector Ver. (Gridman Universe) – $55.99 (Down from $79.99)

The Good Smile Company Memorial Day Sale is currently underway, with hundreds of products available for up to 40% discount until May 25 at 11:59 PM PT. Along with the special offers listed above, fans interested in HELLO! The GOOD SMILE line has even more to enjoy, as dozens of the simple figures are now under $11 each. Some scale figures also receive incredible discounts, with Albedo (Overlord) drops to $139.19 (from $231.99) and the Atraxia Armor version of Erza Scarlet from Fairy Tail now $189.69 (down from $270.99). All figures are only available at these low prices while supplies last, so interested buyers are encouraged to visit the Good Smile site as soon as possible.

Good Smile Company is constantly releasing new products, including a new series of Nendoroids inspired by the actors from Kaguya-sama: Love is war, Jujutsu Kaisen, New panty & stocking with garterand Apothecary Diariesamong many others. Those on the gaming side can also find a variety of products inspired by both beloved Japanese and Western titles, including Fire Ring, The Legend of Zelda, Baldur's Gate 3, Kirby, Fall-outand Downfall. A hot-button topic on social media is the upcoming Gyro Zeppeli and Valkyrie figure from Steel Ball Run: JoJo's Bizarre Adventurenow available for pre-order.

Good Smile Figure sale Image via Good Smile / Lucky Land Communications / Shueisha

Although figures are what the company is best known for, Good Smile also sells a variety of other anime, manga, television and game inspired products. From plushies and keychains to bags, acrylic stands and patches, there are plenty of other deals on the company's website, with some of these items also discounted during the Memorial Day sale.

Rearrange the casings in the correct Japanese release order.





Rearrange the casings in the correct Japanese release order.

Light (5)Medium (7)Hard (10)

As the spring 2026 anime season progresses, fans can expect Good Smile Company to release new items inspired by some of the year's hottest shows. The figure maker has already revealed a new Coco figure inspired by the main character in Witch Hat Atelierand with Hiromu Arakawa's Demons from the Shadow Realm quickly becoming a fan favorite, merch from the supernatural adventure series may also be right around the corner.

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