JAKKS Pacific announces new partnership with Crunchyroll

Crunchyroll is teaming up with American toy maker JAKKS Pacific to bring fans a host of new anime memorabilia. With the new deal, JAKKS will be one of the major US producers of merchandise for Crunchyroll anime series.

The partnership will see JAKKS design, manufacture and sell anime products based on various anime in Crunchyroll's library. This will range from cosplay to toys, figurines, plushies and various other collectibles.

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More to come from JAKKS and Crunchyroll in 2026

JAKKS will be the toy partner for the upcoming series, Sekiro: No defeatwhich will be streaming on Crunchyroll sometime this year. The anime is an adaptation of the incredibly popular FromSoftware game, with the game's main cast (Daisuke Namikawa, Miyuki Satou, and Kenjiro Tsuda) reprising their roles from the anime.

“As JAKKS continues its expansion into anime, Crunchyroll quickly rose to the top of our list of ideal partners,” said Ariana Berman, Senior Director of Anime Division at JAKKS Pacific. “With its industry-leading platform and content, Crunchyroll sets the standard for anime, and this partnership allows us to dive headfirst into a fast-growing category and connect with even more fans worldwide.”

JAKKS will also produce costumes and merchandise for other popular Crunchyroll anime such as Solo Leveling (which won Anime of the Year 2025), My Hero Academia, Black clover, The Suitor: Beyond Journey's Endand Chainsaw Man – The Movie: Reze Arcwith more series to be announced this year.

“JAKKS Pacific shares our commitment to creating high-quality products that resonate with fans worldwide. As demand for anime continues to grow worldwide, we look forward to working with JAKKS to expand our range of consumer products to bring beloved properties to life in new and meaningful ways.”

– Anna Songco Adamian, Crunchyroll's Vice President of Global Consumer Products

Founded in 1995, JAKKS Pacific is a leading designer and manufacturer of toys and other consumer products. JAKKS Pacific handles a wide range of licensed and proprietary brands, such as Disguise, Fly Wheels, Kidtopia and more.

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With over 17 million paid subscribers, Crunchyroll offers fans in over 200 countries and territories worldwide a catalog of more than 2,000 anime to choose from, both subscription and dubbed. Crunchyroll subscribers can stream over 25,000+ hours of anime content, with the platform also offering a growing library of games along with podcasts and the Crunchyroll Manga service.

Crunchyroll is currently streaming popular Winter 2026 titles Jujutsu Kaisen: The Culling Game, The Suitor: Beyond Journey's End Season 2, Oshi No Ko Season 3, Fire force season 3and more. If you're looking for a quick and easy way to learn about Crunchyroll's different subscription tiers, we've got you covered here.

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