A new report reveals that a surprising 1 of 5 Steam Games released in 2025 use generative AI. Although this modern innovation is still relatively new, it seems that many developers have already found a variety of uses for generative AI. Most of the remarkable Steam games that have been shown to have used this technology developed independently and on a relatively small budget.
In January 2024, Valve began to demand that developers reveal the use of artificial intelligence during the creation of a video game. The statistics that have been collected since then reveal several interesting details, not only about the spread of AI use throughout the industry, but also how it has been used. While some developers have taken a stand against generative AI, it has not been able to prevent its use, especially in independent game development.
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Nintendo reveals its attitude towards Generative AI in first party game
As the debate on Generative AI continues, Nintendo weighs the topic and whether it will use AI in the development of future first party games.
According to the latest report from Totally Human Media, approximately 7,818 games on Steam have revealed generative AI use, which represents 7% of the available library. In addition to this revelation, this report also found that almost 20% of all games released on Steam 2025 revealed the use of generative AI. Completely human media previously released a report on this topic in 2024, and at that time, about 1,000 titles revealed the use of this technology. In just one year, the number of games using AI has increased by almost 700%.
Publication of generative AI use reveals how technology is used
In addition to simply providing details about the speed of AI adaptation in video game development, the necessary information on Steam reveals how developers use the technology. It turns out that visual asset generation (2D/3D models, wallpapers, structures, characters) constitute the majority of generative AI use in Steam Games and clock in about 60% of all revelations developed by developers. Other remarkable uses include audio generation, text generation, marketing materials and even code generation.
My summer car is the most popular game to make a generative AI clearing, after selling an estimated 2.5 million units. In that case, the only confirmed use of this technology was in the generation of paintings found in the main house. This example raises an excellent question whether players become more accepting of less AI use, because despite the reveals from the developers, the game remains very popular and well reviewed. At the other end of the spectrum there are games that InzoiWhich has an element of generative AI in the game itself, which allows players to generate unique structures, clothing and other objects. Considering Inzoi Players are reportedly wanting more character adaptation, it is logical that developers have a function like this to deal with customer problems. Whether it is a relatively small supplement that the paintings in My summer car Or a complete AI model in the game, it seems that some players are warming up to games that rely on generative AI during development.
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Valve
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September 12, 2003
- Original MSRP (USD)
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N/a
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N/a
Steam is a digital video game store and programs developed by Valve that allows players to buy, play and brave their titles through a comfortable program.
